The least objective thing to do is to objectify.

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Being Objective - to not influenced by feelings (http://www.merriam-webster.com/dictionary/objective)
Objectify - to treat as an object (http://www.merriam-webster.com/dictionary/objectify)

The first brings an allure of high-mindedness. It is a desirable trait. The latter isn't one, at least that is what everyday says in public.


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