People who mean what they say usually say little for fear of misspeaking. Maybe it's time to listen to quietest guy in the room.

We all notice the callousness of words from people who speak for a living: sportscasters, reality TV stars (and hosts) and of course, politicians. Getting attention is about being heard. And being heard (and repeated) is about getting listened to by the largest number of people possible, with the hopes that among them will be people who will take them seriously. Spam works in the same way.

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